Warner Music Group

Connecting Gen Z listeners to emerging artists

2020

Project Type: Digital Content Creation

Focus: Digital Marketing, Social Media Strategy, Experiential Marketing, Video, Graphic Design

View full project

I currently work at Warner Music Group in their University Marketing Division creating digital content to promote emerging artists at the label. My work focuses on creating digital marketing content for Instagram, Facebook, Twitter, and TikTok. At the university level, I am responsible for leading specific tour marketing campaigns and coordinating with marketing reps across the country to ensure a cohesive brand image. My work also covers local marketing initiatives to boost new artists engagement in the midwest region.

Working for Warner Music Group has taught me to work independently, be communicative with team members, and find creative ways to display content. Through generating digital content at both a national and local level, I can see the direct impact it has on listeners and artists alike. There is nothing more rewarding than hearing a song on the radio or having a friend enjoy an artist you helped to promote. Being able to creatively express myself through a musical lens has been an absolute dream!


No items found.
Team

Role: Digital Content Creator

Team: Warner Music U

Timeline: 2017-Present

Shoot me a message
and let's connect!

© 2020 Michael Barsky. All Rights Reserved.
Michael Barsky
mbarsky@umich.edu
3013358336